Valued Research
The Northern California market has been subdivided into five regions, allowing tracking of seasonal and general market trends for very specific sub-markets. Information is compiled based on economy, mid-market and luxury properties, allowing performance of each sector to be viewed independently. Data is updated quarterly and, where available, year-to-year comparisons are shown.
Room Rate Index Charts:
Napa/Sonoma
The Napa/Sonoma Region includes Napa County to the south, Fairfield to the east, Lake County to the northeast, and northwest to Bodega Bay.
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Monterey
The Monterey Region includes the various resort areas in Monterey County
San Francisco
The San Francisco Region includes the Bay metropolitan area, including the peninsula, San Jose and the East Bay.
Gold Rush
The Gold Rush Region is bounded by Grass Valley to the north, Pinecrest to the east and south to Mariposa.
Coastal
The Coastal Region hugs the Northern California Shoreline, from Point Arena south to Big Sur.